We Know You

I know you. You have a passion for life. You won’t anything slow you down. You won’t accept compromise. You stomp on necks when you don’t get what you want.  Wait… What?

Here’s another copywriting trick to get your audience to instantly fast-forward through your commercial or block your ad: Tell them that you know them.

Start with a list of banal virtues that some phoned-in market research has associated with a target market. Then proceed to make your target market feel like a target market, like just another datum waiting to be harvested. People love to be categorized. People love to be second guessed. They love being harvested.

And, most of all, people love being made to feel like a target.