In which the author of "The Unbreakable Rules of Marketing" shoots his mouth off about things he knows something about
Over thirty years in advertising as an art director, writer, creative director, agency owner, and author, Jeff was won countless (because he hasn't counted them) creative awards from Clios to Beldings to Roseys to Webbys. His work has appeared in CA magazine and in the Smithsonian in an exhibition of advocacy advertising. He has worked for gigantic multinational brands like Lockheed and McDonalds down to teeny-tiny startups. And his campaigns have been directly and indirectly responsible for approximately $70 billion in sales for his clients. You're welcome, Gross National Product.