We’ve been doing it wrong all along

Just when you think mankind couldn’t achieve any higher heights of accomplishment, we’ve outdone ourselves again. Turns out, in going to the bathroom, we’ve been doing it wrong for thousands of years. But now, thanks to science and good-old-fashioned German engineering, they’ve invented a technology to facilitate elimination of Number Two, promote better colon health, reduce the heartbreak of hemorrhoids, and fight global climate change.

lady-on-toilet
SEE HOW HAPPIER SHE LOOKS!  THAT IS, UNTIL SHE REMEMBERS TIP 0: PULL DOWN YOUR PANTS.”

They found out you’re supposed to raise your knees when you…well…you know. Hence this amazing invention. easygopro stool

I know it just looks like a stool (ahem) , but it’s so much more;  it’s Euro-Ergo Design and made of high-tech, digital polymer (not mere plastic). It’s based on decades of intense concentration and colorectal research by real doctors. An arbitrarily assigned $34 value, but yours for only $25 (plus $8.95 shipping and…uh…handling… which brings it back up to $34). So don’t think you can just accomplish the same life-changing benefits by putting a $5 stool from Target in front of your toilet–one that hasn’t been euro-ergo designed.

Of course, there are several other companies marketing this paradigm-disrupting technology. But having seen the DRTV commercial for the easyGopro (which tells you what channels I’m demographically watching), I’m convinced that there’s only one choice: easyGopro. (Not to be confused with the GoPro helmet camera, which goes on your head, or the EasyGo PRO protein dispenser on KickStarter, which goes in your mouth,  this is the easyGopro, which goes somewhere else. This did cause some keyword search confusion.)

If you don’t believe me, just read the copy that easyGopro has to say about the company’s far-reaching goals.

  • “We set out to create the best toilet footrest possible! That’s why we hired Henner Jahns of Gecco-Vision located in the epicenter of Los Angeles’ Historic Art District. Henner’s passion and commitment is what makes easyGopro unique. Jahns’ award winning style and international flair, combined with a remarkable eye for great consumer products, sets easyGopro on a trajectory to fast becoming a household name.”

Look how they’ve taken this on as a mission. They even used a bang (!) to emphasize their earnestness as they set out on this quest. I mean, they trekked all the way into the bowels of “the epicenter of Los Angeles’ Historic Art District” to find award-winning euro-designer Henner Jahns of Gecco-Vision, with his “passion and commitment” to improving the way we poop. Don’t trust those other stool stool manufacturers with their feeble, non-euro designs, like the family-owned Squatty Potty  or The Original Step-n-Go (who have no cute euro-designers). Even though they say so, they’re not nearly as passionate , or committed, about the best alimentary elimination possible(!).

To add to the marketing punch, all of these companies feature state-of-the-art animations and graphics showing what your inner plumbing looks like when you sit on a toilet versus when you squat the correct way…the way God intended. If that isn’t inspiring to you, then you must be dead down there already.

EasyGopro‘s website also features a highly informative video with Henner talking in his charming, German-Engineering accent about BMs…for four-and-a-half intense minutes. You wouldn’t think there was that much to say about it. But you’d be wrong. His passion, his commitment (and his great hair) are infectious.  I know it looks like a satirical commercial on SNL, but it’s actual marketing! They’re serious.

Then, on the Squatty Potty site, they have these professionally produced and serious graphics to demonstrate how to “poop like a pro”, underscored with the professional typeface and industrial grade emoticons scientifically illustrating the transition of your emotional state:

I HONESTLY HAD NO IDEA I WAS SUCH AN AMATEUR.

 

I HONESTLY HAD NO IDEA I WAS SUCH AN AMATEUR.

And speaking of great marketing, I also love coy exhortations (as on the Squatty Potty site) to “Poop like a Pro” or “Go time just got easier” (on the easyGopro site). Those bring up so many doubts about how unprofessionally I’ve been getting through my life and how hard it’s been; these are truly existential questions about self-worth.  And, as we all know, creating self-doubt is one of the core rules of marketing: Do I smell bad? Am I not living up to my potential? Am I a terrible parent? How long has that thing been there? Am I in a dead-end job? Are my teeth not white enough? Will I not be able to perform when my wife gives me that “look”? Am I losing valuable nutrients by not juicing properly?

And now, am I not going to the bathroom like a pro?

Finally, I want to know how I can get a hold of some of easyGopro’s kickin’ T-shirts so I can be part of the easyGopro marketing mission. I especially like the “Go Big” message, and the “I [heart] 2 Go”. Who wouldn’t want to proudly wear those in public? You just want to walk up to an attractive stranger wearing one of these and say, “So tell me about your bowel movements.”

easyGopro t-shirts

 

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